Catalog 2021 — Indefinite
For Academic Program: BBA Marketing
Emphasis Requirements
REQUIRED COURSES (24 Total Credits)- Course(s):
- BMKT327 - Consumer Behavior (3)
- BMKT345 - Digital Marketing (3)
- BMKT410 - Service Marketing (3)
- BMKT423 - Principles of Integrated Marketing Communication (SERV-2) (3)
- BMKT424 - Marketing Strategy (3)
- BMKT497 - Marketing Research (3)
- ARTG115 - Introduction to Graphic Design (3)
- Select 3 credit(s):
- BMKT328 - Sales Management (3)
- BMKT375 - International Marketing (3)
- PREL246 - Fundamentals of Advertising (3)
- PREL455 - Public Relations Strategy and Management (3)
Grand Total Credits: 24