Catalog 2023 - 2024
Discontinued (2023-01-01)
For Academic Program: BS Mass Communication
Emphasis Requirements
REQUIRED COURSES (30 Total Credits)- Course(s):
- BMKT326 - Principles of Marketing (3)
- BMKT423 - Principles of Integrated Marketing Communication (SERV-2) (3)
- COMM397 - Communication Research (W) (3)
- COMM406 - Persuasion and Propaganda (W) (3)
- PREL246 - Fundamentals of Advertising (3)
- PREL355 - Advertising Copywriting (3)
- Complete 1 of the following:
- Select 12 credit(s):
- BMKT327 - Consumer Behavior (3)
- COMM330 - Intercultural Communication (W) (3)
- MGNT371 - Principles of Entrepreneurship (3)
- PHTO320 - Digital Photography (3)
- PREL291 - Practicum (1 - 3)
- PREL391 - Practicum (1 - 3)
- PREL482 - The Public Relations Campaign (SERV-2) (3)
- PREL485 - Public Relations Techniques (3)
- BMKT424 - Marketing Strategy (3)
- BMKT497 - Marketing Research (3)
- COMM492 - Communication Internship (1 - 3)
- BMKT345 - Digital Marketing (3)
- Course(s):
- ART109 - 2D Foundations-Plane and Color (3)
- ARTG212 - Raster Graphics (3)
- ARTG210 - Vector Graphics (3)
- Select 3 credit(s):
- ARTG332 - Advertising Design (3)
- ARTG420 - Branding Systems (SERV-2) (3)
Grand Total Credits: 30
Sample Sequence Plan
YEAR 1FALL- Course(s):
- Select 3 credits from the following types of courses: Select Track Options Below
- Select 3 credit(s):
WINTER- Course(s):
- Select 3 credits from R-3) Biblical Studies
YEAR 2FALL- Course(s):
- Select 3 credits from IN-6) Historical Perspectives
- Select 3 credit(s):
- Select 3 credits from the following types of courses: Christian Service (SERV-2)
WINTER- Course(s): ARTG115 - Introduction to Graphic Design (3)
- Select 3 credit(s):
- Select 3 credits from IN-7) Natural Science
- Select 1 credits from P 1-b) Physical Activity
- Select 3 credits from the following types of courses: Select Track Options Below
- Select 3 credits from the following types of courses: Christian Service (SERV-2)
YEAR 3FALL- Course(s):
- Select 3 credits from IN-9) Stewardship, Business and Economics
- Select 1 credits from the following types of courses: Elective
WINTER- Select 3 credits from the following types of courses: Select Track Options Below (U.D.)
- Select 3 credits from the following types of courses: U.D. Religion (R-4) (W)
- Select 3 credits from IN-10) Aesthetic Analysis
- Select 1 credits from P 1-b) Physical Activity
- Select 3 credits from IN-8) Human Development
- Select 2 credits from the following types of courses: Electives
YEAR 4FALL- Course(s):
- Select 3 credits from the following types of courses: Select Track Options Below (U.D.)
- Select 5 credits from the following types of courses: U.D. Electives
WINTER- Course(s):
- Select 4 credits from the following types of courses: Electives
TRACK OPTIONSTRACK 1- Complete the following:
- Select only 12 hours from Track 1 list below
- L.D.
BMKT 327 - Consumer Behavior (3)
COMM 330 - Intercultural Communication (W) (3)
MGNT 371 - Principles of Entrepreneurship (3)
PHTO 320 - Digital Photography (3)
PREL 291 - Practicum (1 - 3)
- U.D.
PREL 391 - Practicum (1 - 3)
PREL 482 - The Public Relations Campaign (SERV-2) (3)
PREL 485 - Public Relations Techniques (3)
BMKT 424 - Marketing Strategy (3)
BMKT 497 - Marketing Research (3)
COMM 492 - Communication Internship (1 - 3)
BMKT 345 - Digital Marketing (3)
TRACK 2- Complete the following:
- ART 109 - 2D Foundations-Plane and Color (3)
ARTG 212 - Raster Graphics (3)
ARTG 210 - Vector Graphics (3)
- Select 3 Credits of:
ARTG 332 - Advertising Design (3)
or
ARTG 420 - Branding Systems (SERV-2) (3)