Catalog 2021 - 2023
Discontinued (2022-01-01)
For Academic Program: BS Mass Communication
Emphasis Requirements
REQUIRED COURSES (30 Total Credits)- Course(s):
- BMKT326 - Principles of Marketing (3)
- BMKT423 - Principles of Integrated Marketing Communication (SERV-2) (3)
- COMM397 - Communication Research (W) (3)
- COMM406 - Persuasion and Propaganda (W) (3)
- PREL246 - Fundamentals of Advertising (3)
- PREL355 - Advertising Copywriting (3)
- Complete 1 of the following:
- Select 12 credit(s):
- BMKT327 - Consumer Behavior (3)
- BRDC315 - Scriptwriting (W) (3)
- COMM330 - Intercultural Communication (W) (3)
- MGNT371 - Principles of Entrepreneurship (3)
- MGNT420 - Organizational Behavior (3)
- PHTO320 - Digital Photography (3)
- PREL291 - Practicum (1 - 3)
- PREL391 - Practicum (1 - 3)
- PREL482 - The Public Relations Campaign (SERV-2) (3)
- PREL485 - Public Relations Techniques (3)
- PREL493 - Public Relations Internship (1 - 3)
- Select 12 credit(s):
- ART109 - 2D Foundations-Plane and Color (3)
- ARTG212 - Raster Graphics (3)
- ARTG238 - Design Studio II: Production Processes (3)
- ARTG332 - Advertising Design (3)
Grand Total Credits: 30