Advertising View in Kuali Update Delete Update Rules PDF

Catalog 2024 - 2025 Discontinued (2024-01-01)

For Academic Program: BS Strategic Communication

Emphasis Requirements

REQUIRED COURSES (27 Total Credits)

Course(s):
- BMKT423 - Principles of Integrated Marketing Communication (SERV-2) (3)
- ARTI224 - Intro to Interactive Media (3)
- COMM406 - Persuasion and Propaganda (W) (3)
- COMM488 - Mass Communication and Society (W) (3)
- PREL355 - Advertising Copywriting (3)
Select 12 credit(s):
- BMKT327 - Consumer Behavior (3)
- BMKT345 - Digital Marketing (3)
- BMKT424 - Marketing Strategy (3)
- BMKT495 - Independent Study (1 - 4)
- COMM330 - Intercultural Communication (W) (3)
- MGNT371 - Principles of Entrepreneurship (3)
- PHTO320 - Digital Photography (3)
- PREL291 - Practicum (1 - 3)
- PREL391 - Practicum (1 - 3)
- PREL482 - The Public Relations Campaign (SERV-2) (3)
- ART109 - 2D Foundations-Plane and Color (3)
- ARTG212 - Raster Graphics (3)
- ARTG210 - Vector Graphics (3)
- ARTG332 - Advertising Design (3)
- ARTG420 - Branding Systems (SERV-2) (3)
- PREL325 - Public Relations Techniques (3)

Grand Total Credits: 27

Sample Sequence Plan

YEAR 1

FALL

Course(s):
Select 3 credits from the following types of courses: Select Track Options Below
Select 3 credit(s):
- RELB125 - Life and Teachings of Jesus (R-1) (3)
- RELT177 - Christian Spirituality (R-1) (3)

WINTER

Course(s):
Select 3 credits from R-3) Biblical Studies

YEAR 2

FALL

Course(s):
Select 3 credits from IN-6) Historical Perspectives
Select 3 credit(s):
Select 3 credits from the following types of courses: Christian Service (SERV-2)

WINTER

Course(s):
- ARTG115 - Introduction to Graphic Design (3)
- PREL235 - Public Relations Principles and Theory (3)
Select 3 credits from IN-7) Natural Science
Select 1 credits from P 1-b) Physical Activity
Select 3 credits from the following types of courses: Select Track Options Below
Select 3 credits from the following types of courses: Christian Service (SERV-2)

YEAR 3

FALL

Course(s):
Select 3 credits from IN-9) Stewardship, Business and Economics
Select 1 credits from the following types of courses: Elective

WINTER

Select 3 credits from the following types of courses: Select Track Options Below (U.D.)
Select 3 credits from the following types of courses: U.D. Religion (R-4) (W)
Select 3 credits from IN-10) Aesthetic Analysis
Select 1 credits from P 1-b) Physical Activity
Select 3 credits from IN-8) Human Development
Select 2 credits from the following types of courses: Electives

YEAR 4

FALL

Course(s):
Select 3 credits from the following types of courses: Select Track Options Below (U.D.)
Select 5 credits from the following types of courses: U.D. Electives

WINTER

Course(s):
Select 4 credits from the following types of courses: Electives