This class examines the strategic use of digital and social media platforms and tools for professional purposes with an emphasis on hands-on experience and skills. Students will plan, execute, and evaluate social media campaigns. Special focus will be given to the measures, mechanisms, and necessary considerations for evaluating outcomes and communication effectiveness. Students will discover content management strategies and learn how to gather and analyze data and present results and recommendation in multiple ways including written, oral, visual, and digital. Drawing on theoretical and cultural perspectives, the course will also examine the pervasive impact social media is having on the relationship between individuals, organizations, and society.