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Course: BMKT327 Consumer Behavior
BMKT 327 Consumer Behavior
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Catalog 2024 — Indefinite
Description
An analysis of the consumer decision-making process where behavioral science is combined with marketing theory to enable the marketer to understand and predict consumer behavior in the various stages of the buying decision.
Credits
3
Terms Offered
WINTER
Prerequisites
REQUIRED COURSES
Complete 1 of the following:
Completed with a minimum grade of P or higher:
BUAD201 - Business Major Qualification
(0)
Permission of instructor.
Completed with a minimum grade of C or higher:
BMKT326 - Principles of Marketing
(3)