BMKT 327 Consumer Behavior View in Kuali Update Delete Update Rules PDF


Catalog 2024 — Indefinite    

Description

An analysis of the consumer decision-making process where behavioral science is combined with marketing theory to enable the marketer to understand and predict consumer behavior in the various stages of the buying decision.

Credits

3

Terms Offered

WINTER

Prerequisites

REQUIRED COURSES
Complete 1 of the following:
Completed with a minimum grade of C or higher: BMKT326 - Principles of Marketing (3)