Microeconomic theory and quantitative methods applied in business operations management, decision science, pricing strategy, advertising, financial management and business strategy. Course will evaluate fundamentals of industry competition, the structure of markets and how firms participate in these markets; growth and consolidation of markets and governmental responses; analysis of market power, the predictive behavior of firms from the framework of a game model; competitive behavior of firms that include price discrimination, collusion and vertical integration; industrial regulation and public policy.