BMKT 423 Principles of Integrated Marketing Communication (SERV-2) View in Kuali Update Delete Update Rules PDF


Catalog 2024 — Indefinite    

Description

An analysis of integrated marketing communications, with an emphasis on the role of advertising, promotion, direct marketing, and public relations. Topics include setting advertising objectives and budget, media strategy, creative strategy, and evaluating promotional effectiveness. Focus is on the design and management of a complete promotional strategy for an organization.

Credits

3

Terms Offered

WINTER

Prerequisites

Complete 1 of the following:
Completed with a minimum grade of C or higher: BMKT326 - Principles of Marketing (3)