┏━━━━━━━━━━ Course Proposal (68f6aa498abd69ac561acedc) ━━━━━━━━━━┓
Workflow Step: Records Office Approval 1E, Records Office
Description
An exploration of the rapidly expanding world of international marketing. Topics include joint ventures, partnerships, direct exporting, foreign subsidiaries, licensing, contract manufacturing, and direct investment. Doing business across cultural and national boundaries are examined in depth to gain an understanding of the nuances necessary to be successful with an international marketing venture.