Catalog 2025 — Indefinite
School:
Journalism and Communication / Department:
Journalism and Communication
Requirements
REQUIRED COURSES (34 Total Credits)- Course(s):
- ARTG115 - Introduction to Graphic Design (3)
- BRDC127 - Introduction to Digital Storytelling (3)
- COMM103 - Introduction to Mass Communication (3)
- COMM397 - Communication Research (W) (3)
- COMM415 - Portfolio and Career (1)
- COMM427 - Mass Media Law and Ethics (3)
- JOUR105 - Writing for the Media (3)
- PHTO320 - Digital Photography (3)
- PREL235 - Public Relations Principles and Theory (3)
- PREL246 - Fundamentals of Advertising (3)
- BMKT326 - Principles of Marketing (3)
- COMM260 - Intro to Social Media and Analytics (3)
EMPHASIS/CONCENTRATION (25 - 27 Total Credits)- Select an emphasis below.
- Complete at least 25-27 credits in this area
GENERAL EDUCATION (45 Total Credits)- Select 45 credits from the following types of courses: General Education
- General Education requirements
ELECTIVES TO = 124 (20 - 18 Total Credits)- Complete at least 20-18 credits in this area
Electives
Grand Total Credits: 124
Advertising Emphasis
BS Strategic Communication —
Catalog 2025 — Indefinite
REQUIRED COURSES (27 Total Credits)- Course(s):
- COMM242 - Introduction to Web Design (3)
- PREL355 - Advertising Copywriting (3)
- COMM406 - Persuasion and Propaganda (W) (3)
- COMM482 - Advertising Campaigns (3)
- COMM488 - Mass Communication and Society (W) (3)
- Select 12 credit(s):
- BMKT327 - Consumer Behavior (3)
- BMKT345 - Digital Marketing (3)
- BMKT424 - Marketing Strategy (3)
- BMKT495 - Independent Study (1 - 4)
- COMM330 - Intercultural Communication (W) (3)
- MGNT371 - Principles of Entrepreneurship (3)
- PHTO320 - Digital Photography (3)
- PREL291 - Practicum (1 - 3)
- PREL391 - Practicum (1 - 3)
- PREL482 - The Public Relations Campaign (SERV-2) (3)
- ART109 - 2D Foundations-Plane and Color (3)
- ARTG212 - Raster Graphics (3)
- ARTG210 - Vector Graphics (3)
- ARTG332 - Advertising Design (3)
- ARTG420 - Branding Systems (SERV-2) (3)
- PREL325 - Public Relations Techniques (3)
- BMKT423 - Principles of Integrated Marketing Communication (SERV-2) (3)
- COMM360 - Social Media Brand Management (3)
- COMM225 - Artificial Intelligence and Communication (3)
Grand Total Credits: 27
Public Relations Emphasis
BS Strategic Communication —
Catalog 2025 — Indefinite
REQUIRED COURSES (25 Total Credits)- Course(s):
- JOUR205 - News Reporting (3)
- JOUR316 - Magazine and Feature Article Writing (W) (3)
- PREL325 - Public Relations Techniques (3)
- PREL366 - Public Relations Strategies and Management (3)
- PREL482 - The Public Relations Campaign (SERV-2) (3)
- COMM360 - Social Media Brand Management (3)
- Select 1 credit(s): PREL493 - Public Relations Internship (1 - 3)
- Select 6 credit(s):
- COMM312 - Professional Communication and Leadership (3)
- COMM330 - Intercultural Communication (W) (3)
- COMM336 - Interpersonal Communication (3)
- COMM340 - Group Dynamics and Leadership (3)
- JOUR313 - Publication Editing (3)
- PHTO125 - Introduction to Photography (3)
- PREL355 - Advertising Copywriting (3)
- PREL368 - Fundraising for Nonprofits (SERV-2) (3)
- COMM225 - Artificial Intelligence and Communication (3)
- COMM460 - Social Media Campaigns (3)
- COMM242 - Introduction to Web Design (3)
Grand Total Credits: 25
Sample Degree Plan
Grand Total Credits: 124