BS Strategic Communication View in Kuali Update Delete Update Rules PDF


Catalog 2024 - 2025     Discontinued (2024-01-01)    
School: Journalism and Communication / Department: Journalism and Communication

Requirements

REQUIRED COURSES (34 Total Credits)
  • Course(s):
    • ARTG115 - Introduction to Graphic Design (3)
    • BRDC127 - Introduction to Digital Storytelling (3)
    • COMM103 - Introduction to Mass Communication (3)
    • COMM397 - Communication Research (W) (3)
    • COMM415 - Portfolio and Career (1)
    • COMM427 - Mass Media Law and Ethics (3)
    • JOUR105 - Writing for the Media (3)
    • PHTO320 - Digital Photography (3)
    • PREL235 - Public Relations Principles and Theory (3)
    • PREL246 - Fundamentals of Advertising (3)
    • PREL310 - Social Media Strategies (3)
    • BMKT326 - Principles of Marketing (3)
EMPHASIS/CONCENTRATION (19 - 27 Total Credits)
  • Select an emphasis below.
  • Complete at least 19-27 credits in this area
GENERAL EDUCATION (45 Total Credits)
  • Select 45 credits from the following types of courses: General Education
  • General Education requirements
ELECTIVES TO = 124 (26 - 18 Total Credits)
  • Complete at least 26-18 credits in this area
    Electives
Grand Total Credits: 124


Advertising Emphasis

BS Strategic Communication — BS Strategic Communication

Catalog 2024 - 2025    
Discontinued (2024-01-01)
REQUIRED COURSES (27 Total Credits)
  • Course(s):
    • BMKT423 - Principles of Integrated Marketing Communication (SERV-2) (3)
    • ARTI224 - Intro to Interactive Media (3)
    • COMM406 - Persuasion and Propaganda (W) (3)
    • COMM488 - Mass Communication and Society (W) (3)
    • PREL355 - Advertising Copywriting (3)
  • Select 12 credit(s):
    • BMKT327 - Consumer Behavior (3)
    • BMKT345 - Digital Marketing (3)
    • BMKT424 - Marketing Strategy (3)
    • BMKT495 - Independent Study (1 - 4)
    • COMM330 - Intercultural Communication (W) (3)
    • MGNT371 - Principles of Entrepreneurship (3)
    • PHTO320 - Digital Photography (3)
    • PREL291 - Practicum (1 - 3)
    • PREL391 - Practicum (1 - 3)
    • PREL482 - The Public Relations Campaign (SERV-2) (3)
    • ART109 - 2D Foundations-Plane and Color (3)
    • ARTG212 - Raster Graphics (3)
    • ARTG210 - Vector Graphics (3)
    • ARTG332 - Advertising Design (3)
    • ARTG420 - Branding Systems (SERV-2) (3)
    • PREL325 - Public Relations Techniques (3)
Grand Total Credits: 27

Public Relations Emphasis

BS Strategic Communication — BS Strategic Communication

Catalog 2024 - 2025    
Discontinued (2024-01-01)
REQUIRED COURSES (19 Total Credits)
  • Course(s):
    • JOUR205 - News Reporting (3)
    • JOUR316 - Magazine and Feature Article Writing (W) (3)
    • PREL325 - Public Relations Techniques (3)
    • PREL366 - Public Relations Strategies and Management (3)
    • PREL482 - The Public Relations Campaign (SERV-2) (3)
  • Select 1 credit(s): PREL493 - Public Relations Internship (1 - 3)
  • Select 3 credit(s):
    • ARTI224 - Intro to Interactive Media (3)
    • COMM312 - Professional Communication and Leadership (3)
    • COMM330 - Intercultural Communication (W) (3)
    • COMM336 - Interpersonal Communication (3)
    • COMM340 - Group Dynamics and Leadership (3)
    • JOUR313 - Publication Editing (3)
    • PHTO125 - Introduction to Photography (3)
    • PREL355 - Advertising Copywriting (3)
    • PREL368 - Fundraising for Nonprofits (SERV-2) (3)
Grand Total Credits: 19

Sample Degree Plan

Grand Total Credits: 124