BS Mass Communication View in Kuali Update Delete Update Rules PDF


Catalog 2021 - 2023     Discontinued (2022-01-01)    
School: Journalism and Communication / Department: Journalism and Communication

Requirements

REQUIRED COURSES (31 Total Credits)
  • Course(s):
    • BRDC127 - Introduction to Digital Storytelling (3)
    • COMM103 - Introduction to Mass Communication (3)
    • COMM242 - Introduction to Web Design (3)
    • COMM415 - Portfolio and Career (1)
    • COMM427 - Mass Media Law and Ethics (3)
    • COMM488 - Mass Communication and Society (W) (3)
    • JOUR105 - Writing for the Media (3)
    • PHTO125 - Introduction to Photography (3)
    • PREL310 - Social Media Strategies (3)
    • ARTG115 - Introduction to Graphic Design (3)
  • Select 1 course(s):
    • COMM240 - Communication Theory (3)
    • PREL235 - Public Relations Principles and Theory (3)
EMPHASIS/CONCENTRATION (26 - 31 Total Credits)
  • Select one (1) Emphasis/Concentration.
  • Complete at least 26-31 credits in this area
GENERAL EDUCATION (45 Total Credits)
ELECTIVES TO = 124 (22 - 17 Total Credits)
  • Complete at least 22-17 credits in this area
Grand Total Credits: 124


Advertising Emphasis

BS Mass Communication

Catalog 2023 - 2024    
Discontinued (2023-01-01)
REQUIRED COURSES (30 Total Credits)
  • Course(s):
    • BMKT326 - Principles of Marketing (3)
    • BMKT423 - Principles of Integrated Marketing Communication (SERV-2) (3)
    • COMM397 - Communication Research (W) (3)
    • COMM406 - Persuasion and Propaganda (W) (3)
    • PREL246 - Fundamentals of Advertising (3)
    • PREL355 - Advertising Copywriting (3)
  • Options
    • Complete 1 of the following:
      • Track 1
        • Select 12 credit(s):
          • BMKT327 - Consumer Behavior (3)
          • COMM330 - Intercultural Communication (W) (3)
          • MGNT371 - Principles of Entrepreneurship (3)
          • PHTO320 - Digital Photography (3)
          • PREL291 - Practicum (1 - 3)
          • PREL391 - Practicum (1 - 3)
          • PREL482 - The Public Relations Campaign (SERV-2) (3)
          • PREL485 - Public Relations Techniques (3)
          • BMKT424 - Marketing Strategy (3)
          • BMKT497 - Marketing Research (3)
          • COMM492 - Communication Internship (1 - 3)
          • BMKT345 - Digital Marketing (3)
      • Track 2
        • Course(s):
          • ART109 - 2D Foundations-Plane and Color (3)
          • ARTG212 - Raster Graphics (3)
          • ARTG210 - Vector Graphics (3)
        • Select 3 credit(s):
          • ARTG332 - Advertising Design (3)
          • ARTG420 - Branding Systems (SERV-2) (3)
Grand Total Credits: 30

Advertising Emphasis

BS Mass Communication

Catalog 2021 - 2023    
Discontinued (2022-01-01)
REQUIRED COURSES (30 Total Credits)
  • Course(s):
    • BMKT326 - Principles of Marketing (3)
    • BMKT423 - Principles of Integrated Marketing Communication (SERV-2) (3)
    • COMM397 - Communication Research (W) (3)
    • COMM406 - Persuasion and Propaganda (W) (3)
    • PREL246 - Fundamentals of Advertising (3)
    • PREL355 - Advertising Copywriting (3)
  • Track
    • Complete 1 of the following:
      • Select 12 credit(s):
        • BMKT327 - Consumer Behavior (3)
        • BRDC315 - Scriptwriting (W) (3)
        • COMM330 - Intercultural Communication (W) (3)
        • MGNT371 - Principles of Entrepreneurship (3)
        • MGNT420 - Organizational Behavior (3)
        • PHTO320 - Digital Photography (3)
        • PREL291 - Practicum (1 - 3)
        • PREL391 - Practicum (1 - 3)
        • PREL482 - The Public Relations Campaign (SERV-2) (3)
        • PREL485 - Public Relations Techniques (3)
        • PREL493 - Public Relations Internship (1 - 3)
      • Select 12 credit(s):
        • ART109 - 2D Foundations-Plane and Color (3)
        • ARTG212 - Raster Graphics (3)
        • ARTG238 - Design Studio II: Production Processes (3)
        • ARTG332 - Advertising Design (3)
Grand Total Credits: 30

Media Production Emphasis

BS Mass Communication

Catalog 2021 - 2024    
Discontinued (2023-01-01)
REQUIRED COURSES (31 Total Credits)
  • Course(s):
    • BRDC201 - Introduction to Digital Media (3)
    • BRDC202 - Digital Audio Production (3)
    • BRDC225 - Studio and Event Production (3)
    • BRDC327 - Advanced Digital Storytelling (3)
    • BRDC417 - Media Management and Ministry (3)
    • BRDC442 - Television and News Production (3)
    • BRDC445 - Senior Project (1)
  • Select 3 credit(s): BRDC493 - Broadcast/Media Production Internship (1 - 3)
  • Select 1 course(s):
    • BRDC314 - Broadcast News Writing (W) (3)
    • BRDC315 - Scriptwriting (W) (3)
  • Select 6 credit(s):
    • ARTF215 - Lighting (3)
    • ARTF320 - Post Production (3)
    • ARTF353 - Directing the Documentary (SERV-2) (3)
    • BRDC295 - Independent Study (1 - 3)
    • BRDC465 - Topics in Broadcasting (1 - 3)
    • COMM210 - Comm Convention/Study Tour (0 - 6)
    • COMM326 - Film Evaluation (IN-10) (W) (3)
    • MGNT371 - Principles of Entrepreneurship (3)
    • MGNT372 - Small Business Management (3)
    • MGNT450 - Leadership in Organizations (3)
    • BRDC291 - Practicum (1 - 3)
    • BRDC391 - Practicum (1 - 3)
    • BRDC493 - Broadcast/Media Production Internship (1 - 3)
  • * Only one of BRDC 291, BRDC 391, or BRDC 493 may count for above requirement.
Grand Total Credits: 31

Photography Emphasis

BS Mass Communication

Catalog 2021 - 2024    
Discontinued (2023-01-01)
REQUIRED COURSES (26 Total Credits)
  • Course(s):
    • ARTF215 - Lighting (3)
    • BRDC201 - Introduction to Digital Media (3)
    • BRDC225 - Studio and Event Production (3)
    • MGNT371 - Principles of Entrepreneurship (3)
    • PHTO275 - Applied Photojournalism (1)
    • PHTO315 - Photojournalism (3)
    • PHTO320 - Digital Photography (3)
    • PHTO447 - Senior Portfolio (1)
  • Select 6 credits from - or from the following courses:
    • ART109 - 2D Foundations-Plane and Color (3)
    • ARTG212 - Raster Graphics (3)
    • BRDC327 - Advanced Digital Storytelling (3)
    • PHTO492 - Photography Internship (3)

       Photography Topics (only one course allowed from this area)
    • PHTO265 - Topics in Photography (1 - 3)
    • PHTO465 - Topics in Photography (1 - 3)

       Photography Practicum (only one course allowed from this area)
    • PHTO265 - Topics in Photography (1 - 3)
    • PHTO465 - Topics in Photography (1 - 3)
    • PHTO291 - Practicum (1 - 3)
    • PHTO391 - Practicum (1 - 3)
Grand Total Credits: 26

Writing/Editing Emphasis

BS Mass Communication

Catalog 2022 - 2024    
Discontinued (2023-01-01)
REQUIRED COURSES (31 Total Credits)
  • Course(s):
    • COMM397 - Communication Research (W) (3)
    • JOUR205 - News Reporting (3)
    • JOUR313 - Publication Editing (3)
    • JOUR316 - Magazine and Feature Article Writing (W) (3)
    • JOUR342 - Interactive Journalism (3)
    • COMM312 - Professional Communication and Leadership (3)
  • Select 13 credit(s):
    • BRDC314 - Broadcast News Writing (W) (3)
    • BRDC315 - Scriptwriting (W) (3)
    • COMM312 - Professional Communication and Leadership (3)
    • COMM420 - Professional and Technical Writing (3)
    • ENGL306 - Creative Writing: Literary Nonfiction (W) (3)
    • ENGL313 - Expository Writing (W) (3)
    • JOUR356 - Investigative Reporting (W) (3)
    • JOUR416 - Literary Journalism (W) (3)
    • MGNT371 - Principles of Entrepreneurship (3)
    • PREL355 - Advertising Copywriting (3)
    • ECON224 - Principles of Macroeconomics (3)
    • JOUR291 - Practicum (1 - 3)
    • JOUR391 - Practicum (1 - 3)
    • JOUR175 - Communication Workshop (1 - 3)
    • JOUR475 - Communication Workshop (1 - 3)
    • PHTO315 - Photojournalism (3)
    • PHTO320 - Digital Photography (3)
  • * Only one of JOUR 291 or JOUR 391 may count for above requirement. Only one of JOUR 175 or JOUR 475 may count for the above requirement. Only one of PHTO 315 or PHTO 320 may count for above requirement.
Grand Total Credits: 31

Sample Degree Plan

Grand Total Credits: 124