Catalog 2024 — Indefinite
Academic Level: Undergraduate
Personnel
Dean: Rachel Williams-Smith
Faculty: Lorraine Ball, Ayanna Eastman, Pablo Fernandez, Alva James-Johnson, Stephen Ruf, Rachel Williams-Smith
Office Manager: Karina Savelio
Adjunct Faculty: David Barasoian, Joanna Billingy, Ryan Harrell, Tara Hargrove, Andy Nash, Sam Nkana, Billy Weeks
Program Coordinators:
- Speech: Lorraine Ball
- Journalism: Alva James-Johnson
- Communication: Rachel Williams-Smith
- Digital Communication and Media: Stephen Ruf and Pablo Fernandez
- Media Technology: Stephen Ruf
- Strategic Communication: Lorraine Ball
- Strategic Communication/PR-Business: Lorraine Ball and Stephanie Sheehan
- Strategic Communication/PR and Graphic Design: Lorraine Ball and Joe La Com
Advisory Council: A current list of Advisory Council members is kept in the School of Journalism and Communication.
Mission Statement
To inspire and equip a new generation of truth-seekers, storytellers, and influencers to impact the world through a Christian worldview and the power of media.
Assessment
To make satisfactory progress toward preparation for the job market, students majoring in the School will be expected to attend school assemblies and other professional meetings sponsored by the School.
Students should demonstrate their growing professionalism through involvement in the publication of Southern Accent, Southern Memories, The Wire, or other publication; or in communication activities for a campus, church, or community organization such as WSMC FM90.5.
Participation in the Communication Club and involvement in a professional organization such as the Society of Adventist Communicators, the Southern States Communication Association, or the Public Relations Student Society of America are also evidence of professional commitment. Students with high scholastic achievement will be invited to apply for membership in Lambda Pi Eta, the student honor society of the National Communication Association.
School effectiveness will be assessed by combining the results of the cumulative evaluations, student evaluations of courses, and questionnaires completed by alumni and supervisors of interns. To determine that the curriculum meets the objectives of the School, the faculty engages in ongoing analysis of courses required for majors.
Admission
All students wishing to be accepted into the SJC must apply by enrolling in COMM 201 and submitting a letter of intent (purpose/calling) upon completion of COMM 135, ENGL 101, and JOUR 105, with a minimum cumulative GPA in these three courses of 2.25.
The School of Journalism and Communication provides an educational environment in which future leaders in communication, journalism, public relations, and related areas can acquire the enduring ethical concepts, the intellectual discipline, and the professional abilities necessary for the mastery and management of a wide range of writing, editing, research, and other journalistic and public relations skills and techniques.
The School offers following degrees:
- B.A. Communication, with emphases in
- Communication Studies
- Writing and Publishing
- B.A. Journalism (with optional emphasis in Digital/Broadcast)
- B.S. Digital Communication and Media, with emphases in
- Media Production
- Photography
- B.S. Strategic Communication, with emphases in
- Advertising
- Public Relations
- A.S. Media Technology
We also offer two combined degrees:
- B.S. Strategic Communication/PR - Business
- B.S. Strategic Communication/PR and Graphic Design
The School also offers several minors: Advertising, Communication, Intercultural Communication, Journalism, Media Production, Photography, and Public Relations.
The vast major of students who graduate with a degree from the School of Journalism and Communication find work in corporations, nonprofit organizations, government agencies, news media, and a variety of religious and educational institutions while some pursue graduate study in fields such as communication, medicine, or law.
Residence
All baccalaureate degrees offered by the School of Journalism and Communication require that at least 12 upper division hours of the respective degree requirements must be taken at Southern Adventist University.
Additional Information
Meet The Firms
Meet the Firms is a program sponsored by the School of Journalism and Communication and other Schools on campus to facilitate students in locating internships and jobs in their fields of study. A Meet the Firms job fair is held each fall and winter semester. A variety of invited companies meet with students to interview, network, and mentor in preparation for placement.
Internships and On-the-Job Training
Because of the strong relationships which the School has developed with the Chattanooga area mass media, students in journalism, broadcasting, and public relations have many opportunities to meet and work with professionals in television and radio news, in public relations, advertising, on daily and weekly newspapers and on the web.
Students are encouraged to perform internships in their field of study. Newspapers, publishing houses, public relations and fund development departments, advertising agencies, nonprofit organizations, social media, and radio and television newsrooms are among the organizations who seek interns. Current internship information is available on School listserves.
Students participate in undergraduate research, and are encouraged to present their research at Campus Research Day and at professional conferences.
An Advisory Council advises the School in providing internships that give on-the-job experience. The School also participates in the North American Division internship program in which students work in various denominational institutions. The University radio station, WSMC FM90.5, and other media outlets provide learning opportunities for students.
Campus Publications: Students can gain valuable experience as writers, editors, and producers by working on Student Association productions such as Southern Accent, the campus newspaper; Southern Memories, the yearbook; and Strawberry Festival, the annual multi-media year-in-review.
Associated Programs
Requirements
REQUIRED COURSES (31 Total Credits) - Course(s):
- Select 1 course(s):
EMPHASIS/CONCENTRATION (26 Total Credits) - Select an emphasis below.
- Minimum 26 credits
GENERAL EDUCATION (45 Total Credits) - Minimum 45 credits
- General Education requirements
ELECTIVES TO = 124 (22 Total Credits) Grand Total Credits: 124
Media Production Emphasis
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Photography Emphasis
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REQUIRED COURSES (26 Total Credits) - Course(s):
- Select 3 credit(s):
Grand Total Credits: 26
Sample Degree Plan
Grand Total Credits: 124
Requirements
REQUIRED COURSES (34 Total Credits) EMPHASIS/CONCENTRATION (19 - 27 Total Credits) - Select an emphasis below.
- Complete at least 19-27 credits in this area
GENERAL EDUCATION (45 Total Credits) - Select 45 credits from the following types of courses: General Education
- General Education requirements
ELECTIVES TO = 124 (26 - 18 Total Credits) - Complete at least 26-18 credits in this area
Electives
Grand Total Credits: 124
Advertising Emphasis
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REQUIRED COURSES (27 Total Credits) - Course(s):
- Select 12 credit(s):
Grand Total Credits: 27
Public Relations Emphasis
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Sample Degree Plan
Grand Total Credits: 124
Requirements
REQUIRED COURSES (GRAPHIC DESIGN) (39 Total Credits) RECOMMENDED (0 Total Credits) - COMM 406 - Persuasion and Propaganda (W) 3
GENERAL EDUCATION (45 Total Credits) - Minimum 45 credits
- Computer Science Certificate requirements
ELECTIVES TO = 124 (3 Total Credits) Grand Total Credits: 124
Sample Degree Plan
YEAR 1 FALL - Course(s):
- Select 3 credit(s):
YEAR 2 FALL - Course(s):
- Select 1 credits from P 1-b) Physical Activity
WINTER - Course(s):
- Select 3 credits from IN-7) Natural Science
- Select 3 credit(s):
YEAR 3 FALL - Course(s):
- Select 1 credits from P 1-b) Physical Activity
WINTER - Course(s): ARTG324 - Editorial Design (3)
- Select 3 credits from R-3) Biblical Studies
- Select 3 credits from IN-6) Historical Perspectives
- Select 3 credits from IN-10) Aesthetic Analysis
- Select 3 credits from the following types of courses: Electives
YEAR 4 FALL - Course(s):
- Select 3 credits from IN-8) Human Development
WINTER - Course(s):
- Select 3 credits from the following types of courses: U.D. Religion (R-4) (W)
Grand Total Credits: 124
Requirements
REQUIRED COURSES (19 Total Credits) - Course(s):
- Select 6 credit(s):
- Note: For those in the Writing and Publishing emphasis, ARTG 115 should be taken, it is a pre-requisite for JOUR 313 which is required.
EMPHASIS/CONCENTRATION (21 Total Credits) - Select one emphasis/concentration
- Minimum 21 credits
FOREIGN LANGUAGE (0 - 6 Total Credits) - Complete at least 0-6 credits in this area
(Elementary Foreign Language or Two years of Foreign Language in High School)
GENERAL EDUCATION (45 Total Credits) - Minimum 45 credits
- General Education requirements
ELECTIVES TO = 124 (21 - 15 Total Credits) - Complete at least 21-15 credits in this area
Grand Total Credits: 124
Communication Studies Emphasis
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REQUIRED COURSES (21 Total Credits) - Course(s):
- Select 6 credit(s):
Grand Total Credits: 21
Writing and Publishing Emphasis
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REQUIRED COURSES (21 Total Credits) - Course(s):
- Select 3 credit(s):
Grand Total Credits: 21
Sample Degree Plan
Grand Total Credits: 124
Requirements
REQUIRED COURSES (43 Total Credits) - Course(s):
- Select 15 credit(s):
- For a Digital Broadcast focus, take the following courses:
BRDC202 Audio and Podcasting Production
BRDC225 Studio Production
BRDC327 Advanced Field Production
BRDC442 Television and News Production
REQUIRED COGNATES (9 Total Credits) FOREIGN LANGUAGE (0 - 6 Total Credits) - Complete at least 0-6 credits in this area
(Elementary Foreign Language or two years of Foreign Language in high school)
GENERAL EDUCATION (45 Total Credits) - Minimum 45 credits
- General Education requirements
ELECTIVES TO = 124 (9 - 3 Total Credits) - Complete at least 9-3 credits in this area
Grand Total Credits: 124
Sample Degree Plan
YEAR 1 FALL - Course(s):
- Select 3 credit(s):
- Select 3 credits from the following types of courses: Foreign language or Electives (BA student who have less than 2 secondary credits of a same foreign language must complete a minimum of 6 hours of foreign language.
WINTER - Course(s):
- Select 3 credits from IN-7) Natural Science
- Select 3 credits from the following types of courses: Foreign language or Electives (BA student who have less than 2 secondary credits of a same foreign language must complete a minimum of 6 hours of foreign language.
YEAR 2 FALL - Course(s):
- Select 3 credits from IN-6) Historical Perspectives
- Select 1 credits from P 1-b) Physical Activity
- Select 3 credit(s):
- Select 3 credits from the following types of courses: Journalism electives
WINTER - Course(s):
- Select 3 credits from IN-8) Human Development
- Select 3 credits from the following types of courses: Christian Service (SERV-2)
- Select 3 credits from the following types of courses: U.U. Lit (W) (not COMM326) (IN-6)
- Select 3 credits from the following types of courses: Journalism electives
YEAR 3 FALL - Course(s):
- Select 1 credits from P 1-b) Physical Activity
- Select 3 credits from the following types of courses: Journalism electives
- Select 6 credits from the following types of courses: Minor
WINTER - Course(s):
- Select 3 credits from R-4) Required Elective
- Select 3 credits from the following types of courses: U.D. Minor
- Select 3 credits from the following types of courses: Journalism electives
YEAR 4 FALL - Course(s):
- Select 3 credits from R-3) Biblical Studies
- Select 3 credits from the following types of courses: Minor
- Select 3 credits from the following types of courses: U.D. Minor
- Select 1 credits from the following types of courses: ElecTive
WINTER - Course(s):
- Select 3 credits from the following types of courses: Christian Service (SERV-2)
- Select 3 credits from the following types of courses: Journalism electives
- Select 2 credits from the following types of courses: U.D. Elective
- Select 3 credits from the following types of courses: Minor
Grand Total Credits: 124
Requirements
REQUIRED COURSES (30 Total Credits) - Course(s):
- Select 2 credit(s): BRDC291 - Practicum (1 - 3)
- Select 1 course(s):
- Select 12 credits from -
Media Technology Elective (choose one from this area)
GENERAL EDUCATION (21 Total Credits) - Minimum 21 credits
- General Education requirements
ELECTIVES (13 Total Credits) Grand Total Credits: 64
Sample Degree Plan
YEAR 1 FALL - Course(s):
- Select 3 credits from the following types of courses: Select from Required Course List Below
- Select 3 credit(s):
YEAR 2 FALL - Course(s):
- Select 3 credits from IN-8) Human Development
- Select 3 credits from the following types of courses: Select from Required Course List Below
- Select 1 credits from P 1-b) Physical Activity
- Select 3 credit(s):
- Select 1 credits from the following types of courses: Christian Service (SERV-2)
WINTER - Course(s): BRDC291 - Practicum (1 - 3)
- Select 3 credits from IN-7) Natural Science
- Select 6 credits from the following types of courses: Select from Required Course List Below
- Select 3 credits from IN-6) Historical Perspectives
- Select 2 credits from the following types of courses: Electives
REQUIRED CORE COURSES - Select 0 credit(s):
- Select 12 Hours from this list of options for above terms.
Grand Total Credits: 64
Requirements
REQUIRED COURSES (18 Total Credits) - Course(s):
- Select 3 credit(s):
Grand Total Credits: 18
Sample Degree Plan
Grand Total Credits: 18
Requirements
REQUIRED COURSES (18 Total Credits) - Course(s):
- Select 12 credits from -
Grand Total Credits: 18
Sample Degree Plan
Grand Total Credits: 18
Requirements
REQUIRED COURSES (18 Total Credits) - Course(s):
- Select 1 course(s):
- Select 9 credit(s):
- * Only one of COMM 291 or COMM 391 may count for above requirement. Only one of COMM 295 (non-Anglo-American topic) or COMM 495 (non-Anglo-American topic) may count for above requirement. Only one of INDV 250 or RELT 458 may count for above requirement.
Grand Total Credits: 18
Sample Degree Plan
Grand Total Credits: 18
Requirements
REQUIRED COURSES (18 Total Credits) - Course(s):
- Select 6 credit(s):
Grand Total Credits: 18
Sample Degree Plan
Grand Total Credits: 18
About
Students who are interested in becoming leaders or feel a call to leadership should consider this minor. Though housed in the School of Journalism and Communication since possessing effective communication skills is a key component of successful leadership, this minor can benefit students who are pursuing any field of study.
Requirements
REQUIRED COURSES (18 Total Credits) - Course(s):
- Select 3 credit(s):
Grand Total Credits: 18
Sample Degree Plan
Grand Total Credits: 18
Requirements
REQUIRED COURSES (18 Total Credits) - Course(s):
- Select 3 credit(s):
Grand Total Credits: 18
Sample Degree Plan
Grand Total Credits: 18
Requirements
REQUIRED COURSES (18 Total Credits) - Course(s):
- Select 6 credit(s):
- * Only one of PHTO 291 or PHTO 391 may count for above requirement.
Grand Total Credits: 18
Sample Degree Plan
Grand Total Credits: 18
Requirements
REQUIRED COURSES (18 Total Credits) - Course(s):
- Select 1 course(s):
- Select 3 credit(s):
Grand Total Credits: 18
Sample Degree Plan
Grand Total Credits: 18